KNYA – Meet The Contemporary Workwear Brand For Women That Is Making Headlines

There’s something so gorgeous about a woman who has got everything going on for herself. That being said, working women all around the world have no shortage of decisions to make, including what to wear between the hours of 9 and 6. And one thing common between all the working women is their impeccable sense of dressing that is also indicative of their big ambitions and dreams.

Thanks to the ever-changing fashion, workwear has evolved from shoulder blades and oversized shirts to something that’s more chic and more comfortable for the modern-day woman. The new-age power dressing is all about minimal aesthetics and sharp silhouettes.

However, finding the right workwear brand that meets all your needs can be pretty intimidating. But don’t fret; we’ve got your back. To solve all your workwear quandaries, we’ve covered a contemporary workwear brand for the empowered woman- KNYA. From brand story to strong ideals, hassle-free delivery process, savvy team & more, keep reading to find out everything about KNYA.

KNYA

Clothes with a Work/Life Balance

KNYA is a modern and mindful brand offering fashion for the contemporary wardrobe. With a strong workwear collection, KNYA focuses on extremely minimal and clean aesthetics. Embodying styles that exemplify a modern uptown woman, KNYA is driven by the virtues of sophistication, style and sincerity. Every piece of clothing at KNYA is designed for women and by women.

The brand draws inspiration from real life and hence curates clothes that are all-inclusive and versatile. At KNYA, you can find up-to-the-minute fashion fads straight from the runway. Whether you’re looking to revamp your wardrobe with fresh pieces from the season or yearning to take your style game to new heights, KNYA will help you shape your #ClosetGoals and achieve the look of your dreams. From more casual, off-duty looks to maximum-mileage outfits, we bet you can find the chicest workwear trends at KNYA.

BRAND STORY

KNYA DERIVES ITS NAME FROM THE MUCH ESTABLISHED

SANSKRIT WORD ‘PANCHAKANYA’.

‘Panchakanya’ represents a group of iconic heroines of the Hindu epics, names of which when recited are believed to dispel sin. These women are- Kunti, representing nobility, Ahalya epitomizing beauty, Draupadi representing ferocity, Tara signifying bravery and Mandodari signifying righteousness.

Women bring together the finest aspects of society; the ability to create and the transformational ability to make a difference. Therefore, in today’s war-torn world, we need women to come to the forefront and take more responsibility. When women are determined, they can do wonders. With this ideology in mind and a mission at hand, KNYA was launched in the August of 2017 to give women the wings to achieve their goals and turn dreams into a reality. Drawing inspiration from international trends, but mindful of the Indian modern lifestyle, KNYA believes in superwomen and achieving the impossible.

The KNYA Woman

“KNYA’s aspires to befriend every modern independent woman in her journey towards success.”

The strongest suit of KNYA is its ideology to empower women. The KNYA woman is evocative of the highest ambition and a will to get things done. She is a dreamer, doer and believer who sees no limits and accepts no turndown. Her beauty can be outweighed only by her unstoppable nature and a strong passion for all the finer things in life. The KNYA woman aspires to dress sharp and pursues latest fads with an undeterred confidence.

ABOUT THE BRAND

Strong Brand Story

Strong values lie at the core of this brand’s ideology. With a goal to befriend every modern Independent woman in her journey towards success, KNYA envisions to build the confidence of Indian women by providing them with ‘Truly great clothing’‐ anytime, anywhere. Quality craftsmanship and outstanding designs form the staple ethics of KNYA. Holding fast to all this, KNYA also ensures that every clothing designed by it is an epitome of passion and ardour for staying upbeat all day, every day.

Empowering Women Through Workwear

Women power is at the heart of KNYA. The brand believes in championing young talent and real women, stimulating a new generation of unstoppable females to be themselves and accomplish whatever they desire. The brand is for iconic women from all shades of life and creative expression. However, the brand is not just limited to workwear. It features collections that can take you from desk to drinks as effortlessly as possible.

Design Process & Ideology

Women have an unfailing loyalty towards outfits that make them feel empowered and comfortable at the same time and this is what KNYA is all about. KNYA creates looks designed by its in-house talent that’s made to equip millennial women with the fashion they need for all elements of their life. At KNYA it’s not just fast fashion, it’s empowering fashion.

With clean cuts and sharp silhouettes, all the designs at KNYA are wardrobe essentials for the modern working woman. Keeping the style and structure in mind, the brand also pays a keen attention to the excellence and endurance of its clothing.

Minimal & Clean Aesthetics

There is an unbeatable amount of confidence that a good piece of clothing gives to a woman. Keeping this in mind, KNYA creates styles and silhouettes that flatter women’s bodies and make them feel empowered all around the year. Shuffling through their collection, you will find some of the hottest styles and trends that you would wish to draw on right away. The vibrant colours, clean aesthetics and diverse silhouettes are what give KNYA an edge over others.

Stand Out Collection

KNYA aspires to create voguish styles that exemplify the grace and beauty of a modern, uptown woman. The brand holds close the values of poise, finesse and candour. Aiming to deliver quality workwear essentials, KNYA does things the passionate way and sources its fabrics from all around the world. From dramatic sleeves to drop shoulders, cowl necks, frill details and more, you can find every big trend at this go-to online store. The expression “Go chic or go home” remains their inspiration all day, every day.

Avant-Garde Accessories

If you thought that workwear is all that KNYA has to offer, get ready to be surprised. KNYA collaborates with other designers/brands that match its aesthetic and complement its designs to offer chic, avant-garde accessories that will find a perfect spot in your workwear wardrobe. Currently, the accessory section of KNYA features the brand- MELT by Arushi Parakh which curates silver jewellery. KNYA is in the process of tying up with more accessory brands, both Indian and international.

Fast Delivery & Hassle-Free Returns

KNYA aspires outright excellence, be it the clothing or the delivery process. With a speedy delivery and hassle-free return policy, KNYA assures that its women patrons are always happy and in power to choose the best for themselves. The brand currently offers free of cost shipping all over India and delivers within 1-3 business days.

The customer service team at KNYA is interestingly referred to as KNYA NINJAs. All queries and problems are answered by the super savvy NINJAs within 24 hours. KNYA also features a live chat option on its website, where the NINJAs assist shoppers with any questions lingering in their minds.

As Seen On: Karisma Kapoor, Sana Khan, Kajal Aggarwal & Other Celebs

Launched in August 2017, KNYA is already creating headlines. The brand has been spotted twice in Harper’s Bazaar magazine and seen on celebrities like Karishma Kapoor, Sana Khan, Kajal Aggarwal and Pooja Chopra. India’s first transgender model, Anjali Lama- as well as many News anchors like Meenakshi Kandwal at Aaj Tak news were also seen adorning KNYA and looking equally dapper in it.

Why Women Love KNYA

– A la mode designs

– Minimal & Clean Aesthetics

– Sharp Silhouettes

– Contemporary Trends

– Emphasis on woman power 

– Secure orders

– Speedy delivery & hassle-free returns

– Active customer support

UPCOMING S/S ’18 COLLECTION

Curating another range of awesomeness, KNYA will be launching its upcoming Spring/Summer ’18 collection in the first week of February. For the upcoming collection, the key fabric will remain CUPRO, which is a fibre made from recovered cotton waste. The beauty of CUPRO lies in the fact that it feels and drapes like silk, but has properties of cotton (breathable and machine washable).

With an expertise in fabrics, KNYA team travels across the globe to source the best of fabrics. This remains the USP of the brand, something which they do not compromise with. KNYA will also be using 100% organic fabrics, like those made of Milk and Eucalyptus for their upcoming range. The color scheme for the upcoming S/S ’18 collection of KNYA will be- Pantone colour of the year, ultraviolet, along with shades of orange, bottle green, gold and plum.

ABOUT THE FOUNDER

KNYA is a brainchild of Vanshika Choudhary, who was always fascinated by the world of arts. While pursuing her graduation from the Goldsmith University programme at Lasalle College of the Arts, Singapore, she gained knowledge and exposure in fashion entrepreneurship, marketing and communications. Combining two of her contrasting interests- empowering women and fashionable work wear, Vanshika brought KNYA to life in August 2017 after intensive market research and experience in the field to deliver nothing but the best.

A word from the founder

“Our workwear collection meets the demand of a growing number of working women in India. Rich and lustrous fabrics are used to portray professionalism and feminity at the same time. All collections are designed keeping in mind the multi-talented, and multi-faceted roles performed by a woman. The garments would be appropriate for work culture as well as dinners and events that one attends after working hours.”

ABOUT THE TEAM

The well-equipped and fashionably flawless team at KNYA works round-the-clock to conceive patterns and styles that define the true spirit of modernism, elegance and beauty. The core ideologies of the brand and a strong passion for fashion are consistent throughout the team. Young, driven and fashionable, the KNYA crew curates every piece of clothing keeping in mind the comfort, choice and craze of its female patrons.

Work With KNYA If the brand’s ideologies click with you and you wish to join their awesome crew, mail your CV with a quick introduction to hello@knya.in

EDITOR’S PICKS

To satisfy our never-ending lust for fashion, we logged on to the online store of KNYA to pick out our top-favourite picks for you (and for ourselves). Check out the 5 must-recommended pieces:

  1. PLEATED-FRILL DETAIL SHIRT

Every working woman deserves a shirt that’s formal yet stylish, sheathed yet slinky and when we stumbled upon this number, it was no less than love at first sight. We love how this teal blue shirt has been strewn perfectly to look good on every boss girl out there.

  1. THE DRAMATIC RIBBED KNIT

Be it the relationships or clothing, a little drama is quintessential. Embodying effortless elegance and quirk, this gorgeous number is a perfect match for your formal culottes. Whether you’re headed to mid-work brunch or an after-party, this versatile ribbed knit blouse will be your loyal suitor everywhere.  

  1. ASYMMETRICAL ONE SHOULDER TOP

Do you love feminine pieces as much as we do? This gorgeous one-shoulder top is perfect for the days you wish to dress up and put your best face forward at work. Dress it up or dress it down as you please.

  1. PLACKET DETAIL SILK SHIRT

Gone are the days when shirts were boring. Modern-day shirts are just like the modern woman: crisp, chic & on-point. We love how the placket detail lends a touch of felinity to this shirt, while the starlight blue hue adds on to the sophistication.

  1. THE PLEATED WORK TROUSERS

Basics can at times be so much more than the ordinary. This Pleated Work Trouser from KNYA is a true exemplar of how a piece so minimal can lend so much sophistication to your persona. Team it up with your crisp white shirt or a ribbed-knit blouse and you’re set to rule the workspace.

With so much gorgeousness in one brand, we can’t wait to grab our KNYA top favourites. What are you waiting for ladies? Get browsing and shop your beloved styles right away.  

You can use this element to add a quote, content...